It’s proven. Guilt doesn’t work! 

“Pride, Not Guilt Biggest Driver of Pro-Environmental Actions”

Just as I suspected. Finally the researchers have caught up with me. People respond better to pride than guilt. Guilt only works when you know your headmaster/ parents/ police force is standing behind the door keeping an eye on you.

Local Brighton cafe leads the way

Starting at home: local Brighton library cafe Temptation now offers its customers a free coffee if they buy an organic bamboo fibre cup, and double loyalty stamps if they bring their own cup.

Manager Nathan Bayliss finds customers want to change their habits.  Continue reading “It’s proven. Guilt doesn’t work! “