Today I’m going to talk about two “bugbears” of environmental campaigners, plastic & motor cars.
Beauty product retailer Lush take back their plastic gift vouchers and melt them down to make other goods.
They maybe only take a few pounds of plastic a year. But the point is, they are leading the way. In commercial terms it’s great PR. Get a few more to follow – maybe Marks & Spencer in the UK or Walmart – and you’ve got a worldwide movement. Change happens. Continue reading “Electric cars – why the doomsayers were wrong”
We live in a commercial world. Very. Environmentalists and just about every other campaigner keeps telling me. So when I read about trendy companies like Lush, hear about them from all my female friends, pass by their store in my local town, I’m going to be a bit sceptical.
This is because we also have this thing called greenwashing. Greenwashing is where commercial concerns try to make out they care more than they actually do by spending loads of money they could be spending on actually caring more on caring less and making it look like they care more. Really, they couldn’t care less and I care about that, although I’m sure they also couldn’t care less that I care more. Continue reading “9 reasons I’m getting all my stuff from Lush now”